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Elevate
Gym and Fitness Brand Identity
Background & Brief
"Elevate Gym is a modern and inclusive fitness brand that aims to inspire individuals to reach new heights in their fitness journeys. The brand promotes a positive and empowering atmosphere, where individuals of all fitness levels can elevate their physical and mental well-being."
Full Design Brief
Software Used:
My Process
I started off this project by researching other fitness brands and came up with images, keywords (some from the brief) and constructed a mood board. From there I was able to sketch ideas using my iPad and Procreate. Finally I took those concepts into Illustrator, iterating on different styles and typography until I came up with the final product.
The emphasis on the "E" serves multiple purposes. First, it draws attention to the brand name and the slogan of "Endurance, Energy, Empowerment". The slashes in the E letterform and in the border around the brand name also give a sense of upward movement, which aligns with the brand's mission and vision.
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