BeatsFEST

When conducting research for this project, I focused on keywords taken from the brief and brand name.  I used "Festival" and "Music Beat" as the driving force behind the ideation process. During my research, I found a common theme of circular shapes found in the context of festivals. This motif was found in the outfits the target audience wore, the festival stages and in other items like Ferris Wheels. I felt this was an important aspect to include in the logomark. 
I iterated on several designs and ideas using Procreate on my iPad before pulling the concepts into Illustrator to flesh out the most solid concepts.  In the final concept, the "beats" image in the logo and the musical wave represented in the negative space all give the viewer a sense of movement and rhythm which caters to the target audience of music lovers.